Feasibility of Geospatial solutions to understand Location Analytics

Feasibility of Geospatial solutions to understand Location Analytics

 

There is a need that by adding geospatial solutions with geographic location aligning it with business data and mapping it, organizations can dramatically improves their insights into tabular data which focuses on generating Geospatial Analytics. Maps and spatial analytics provide a whole new context that is simply not possible with tables and charts. This context can almost immediately help users discover new understandings and more effectively communicate and collaborate using maps as a common language. While this geographic aspect has been largely absent from business analytics solutions, many organizations would like to incorporate it into their operations.

 

Our location is now easier to define all thanks to our smartphones and mobile devices. Everyone  shares his/her location details several times a day through various apps such as What's App, Google Maps and Facebook, and as our cities turned into Smart cities, collecting data on the movements of the people, is only going to get easier to know where people are and are likely to be. Location analytics is the process or the ability to gain insights from the location or geographic component of business data.

Location analytics combines geographic data on assets, infrastructure, transportation, and the environment with data to create better Geospatial solutions that work with organization’s day-to-day operations and customers to discover powerful responses. Many business users are completely unaware of the value that location analytics can add even if they do use some form of mapping in these business systems. The common misconception is that mapping is just adding data as “dots on a map.”

Organizations create, manage, and analyse vast quantities of data in business systems they use every day. Information about location is pervasive in this data. Customers and constituents have a location. Assets, whether fixed or mobile, have locations, as do staff members and suppliers. With the ubiquitous use of mobile devices and social media, location data is becoming even more pervasive. The crux is to have an easy access to spatial tools that visualize and analyse data in a geographic context, which help in creating better geospatial solutions.

Adding value to data through Map enrichment & Data Enrichment is a part of Geospatial solutions. Making the data available on a single map is easier and simple, but analysing it is a little difficult task, but fortunately there are better ways like using software to extract data. Along with additions made to existing data, data enrichment is also necessary. Including valid data in the form of new columns would be further helpful for better analysis. Map enrichment is defined as adding new layers of information to the maps you create in a geospatial solutions environment.

Understanding spatial queries help to penetrate deeper and also helps in connecting maps to data. The maps helps to collaborate with several other maps thus bringing data at one platform and increasing value of the overall data. These maps can be easily used on various devices like smartphones, tablets or desktops simultaneously. As the maps created in the software are dynamic in nature can be used in presentations. As location analytics is added to fundamental business systems, there is less need to support trivial map-making demands.

It has been proved that Location Analytics improves business as it can be easily accommodated in any industry. That means, organizations can now make more informed decisions through geospatial solutions combining it with location analytics.

Retail Industry

With the help of Location Analytics as part of Geospatial solutions, Retailers across globe are able to track their store performances and this has also helped them to send more targeted promotions to consumers at right time and at right location. Location based promotions has also made the consumers happy as they can avail the offers accordingly. Retailers can now track customer movements' patterns and their behaviour to optimize operational costs.

Health care

Hospitals & and health care sector has more benefits as they can track and analyse community data in turn providing greater access to human services. With the help of location analytics combined with geospatial solutions hospitals can even identify chronic illnesses, disease patterns. Health maps can be generated for specific diseases and number of patients affected can be easily identified.

Insurance Industry

Insurance agencies with the help of geospatial solutions can now access local hazards information at a larger scale and can easily compare loss severity with topography and access historical data including customer information and risk. Provide accurate quotes and unleash new markets.

Banking and Financial

Common public can quickly locate ATMs and Bank Branches through Location Analytics and geospatial solutions. For Banks it has proved to be a blessing as banks can now detect frauds maintaining customer's loyalty. Banks also make use of location analytics for product segmentation.

Health care

Hospitals & and health care sector has more benefits as they can track and analyse community data in turn providing greater access to human services. With the help of location analytics combined with geospatial solutions hospitals can even identify chronic illnesses, disease patterns. Health maps can be generated for specific diseases and number of patients affected can be easily identified.

Energy

Location Analytics along with geospatial solutions can help integrate network information with other data like weather, satellite imager etc. to help improve asset repair and replacement.

Transportation

With the help of location analytics & geospatial solutions Transportation sector can have several benefits that would help analyse model and travel demands, track overall maintenance and identify routes and other regulation violations.

Government Bodies

Another advantage of location analytics as an aspect of geospatial solutions for the Government bodies is that it helps in maintaining transparency and accountability of statistical reports generated via software.  Also, it ensures more informed decisions, law enforcement and proper management of resources.


  • ADCC Infocad Ltd.
  • Nagpur
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